Brand Museum

General

In Mexico known as: Museo de la Marca

Museum Overview

Location & Contact

Address

Calle Gonzalo RĂ­o Arronte 28
Col. Villas del Sol
Querétaro, Querétaro 76046

Social Media

Museum Information

Founded

2021

Introduction

Discover how Mexican brands shaped daily life at Museo de la Marca in Querétaro. Explore interactive exhibits on design, advertising, and consumer culture, capture striking moments, and pair your visit with a stroll through the historic center.

Museum Exhibitions

Discover the fascinating collections and special exhibitions

Permanent Collections

Permanent

In its six permanent rooms, highlights include the Republican National Coat of Arms dating to 1873, an oil portrait of Don Juan Caballero y Osío (18th century), a painting alluding to Maximiliano's surrender at Cerro de las Campanas (1945), the 1796 plan of the city of Querétaro, and another oil portrait of Don Benito Juårez (1900).

Special Exhibitions

Limited Time

There are two rooms for temporary exhibitions and two interactive computer rooms.

Highlights

  • Brand history told through interactive exhibits
  • Design milestones in Mexican commerce
  • Photogenic displays and retro props
  • Walkable historic center nearby
  • Family-friendly and concise tours

At a Glance

Visit Duration

40-60 minutes

Best Time to Visit

Early morning or late afternoon when crowds are thinner.

Accessibility

Ramps and elevators available; accessible restrooms.

Photography

Photography allowed without flash; tripods may be restricted in some galleries.

WiFi

Wi-Fi availability varies; connect where available.

Facilities

Restrooms are on site and clearly signed.

Hours

Mon–Fri 9 AM–10 PM; Sat Closed; Sun Closed Verify hours

Cost Information

Free admission

Tickets

General admission; online reservations recommended on busy days. Check pricing

Getting There

Reach it by ride‑share or local buses, with street parking nearby. Located in QuerĂ©taro's historic center, it's easy to combine with a stroll to nearby plazas after your visit.

Nearby Places

MACQ — Museo de Arte ContemporĂĄneo de QuerĂ©taro

museum

Modern art just a short walk away.

0.7 miles (1.2 km)

Mercado 5 de Febrero

market

Taste local bites and crafts.

0.5 miles (0.8 km)

JardĂ­n Zenea

other

Relaxing urban garden between galleries.

0.2 miles (0.4 km)

Parroquia de Santa Rosa de Viterbo

other

Historic church with baroque facade.

0.6 miles (0.9 km)

Visitor Policies

Photography

Photography is allowed without flash; tripod use may be restricted in some galleries.

Bags & Storage

Backpacks and bags may be subject to search; avoid oversized bags.

Strollers & Children

Strollers are allowed; please fold in narrow passages or request assistance.

Lockers

Lockers availability varies; plan to carry only essential items.

Tips for Your Visit

To beat crowds, visit at opening or late afternoon on weekdays. If online ticketing is offered, book in advance to save time and plan your route through the highlights.

Frequently Asked Questions

What are the opening hours for Museo de la Marca?

At Brand Museum, mon–fri 9 am–10 pm; sat closed; sun closed.

Is admission expensive at Brand Museum?

At Museo de la Marca Querétaro, ticket prices vary; please check the official site for current rates

Is photography allowed at Museo de la Marca Querétaro?

Photography at Museo de la Marca, Querétaro is allowed without flash; some galleries may restrict tripods

Are there discounts for students or seniors at Museo de la Marca, Querétaro?

At Brand Museum Querétaro, discounts and free days may exist; check official site for details

How long should I plan for a visit to Brand Museum Querétaro?

Most visitors to Brand Museum, Querétaro spend 40-60 minutes exploring the exhibits

Is Brand Museum, Querétaro accessible for visitors with disabilities?

At Brand Museum Queretaro, yes, with ramps and elevators; accessibility details are on the official site

Can I bring a bag or stroller at Brand Museum Queretaro?

At Brand Museum, Queretaro, bags and strollers are allowed with some restrictions in narrow spaces

Are guided tours available at Brand Museum, Queretaro?

At Museo de la Marca, guided tours may be offered on select days; inquire on-site or via the official site

What nearby attractions pair well with the visit at Museo de la Marca?

At Brand Museum, macq, local markets, and historic plazas are within a short walk

Is transportation easy from the hotel at Brand Museum?

At Museo de la Marca QuerĂ©taro, yes, ride‑share and local transit access the historic center easily

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Prices and availability are subject to change. Last updated: 10/9/2025

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